When your Casino Hotel is located off the Vegas strip, away from the center of the most typically desirable, prime strip destinations you need to have something more alluring to offer. Something that makes it worth going a little off the beaten path. Targeting the 21-40 year old demographic, we positioned SLS Casino Hotel as the place where anything can happen and it usually does. If you're up for anything, this is the place to be. SLS is where all those over-the-top stories of Vegas debauchery and decadence are just a baseline for what promises to be more fun than you should probably be allowed to have without getting arrested.
Online Video, Digital, Social, OOH.
OOH
Facebook, Instagram Twitter. On site & online digital.
Room keys
We created campaign-themed, room key cards to keep guests engaged with the campaign
message and the SLS spirit at all times.
Spotify
Players Club Card: re-naming & re-design.
SLS Newsletter: Re-naming and Re-design
