There's a monkey in Las Vegas and he lives at SLS. His face welcomes you into your room, adorns the halls and invites you to a drink. This mischievous, playful, naughty, fun little creature embodies the spirit of the hotel. In creating the brand campaign and look and feel, we had one rule: Be as mischievous as possible and break every rule. Okay, make that two rules. See, we just broke another rule. 
This is where the "Masters of Mischief" live.

Online Video, Digital, Social, OOH.


Facebook, Instagram Twitter. On site & online.

Social media

Room keys
We created campaign-themed, room key cards to keep guests engaged with the campaign
message and the SLS spirit at all times. 
Players Club Card: re-naming & re-design.

SLS Newsletter: Re-naming and Re-design

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