A well-seasoned, not overly-salted, Creative Director/Copywriter.

A creatively-driven, team leader with strong talent development and team management skills. Throughout my career, I’ve had the pleasure of working on a wide range of global, national, regional and local brands in almost every category. I've even managed to win a few international, national, regional and local, awards along the way.  
My 23 years of experience spans the entire media channel spectrum: Traditional, 360, integrated,TV, radio, print, out-of-home, ambient, digital, social, experiential and content. This wide range of media and category experience has given me an uncanny instinct for navigating client expectations and steering creative teams toward uniquely-engaging, campaigns and unexpected solutions that produce dynamic results. 
I'm a true believer in the power of creativity to solve anything and turn problems into opportunities. In an industry where the playing field and the rules are always evolving, two things remain constant and make all the emerging platforms in the world useless without them; creativity and good ideas. 
I view every brief as a new opportunity to create something uniquely amazing.  My sense of wonder and enthusiasm is auto-refreshed and inspired regularly, by the fact that every day offers a new opportunity to do something that's never been done before.
  
Strengths: Surprising solutions, team leadership and guidance, mentoring, strong conceptual and writing skills (with proven ability to teach and instruct), inspiring creative teams, encouraging a collaborative spirit, maximizing talent, promoting a healthy creative culture, making the work better, brand development, developing a brand voice, strong presentation skills, strong pitch skills, fostering strong agency-client relations, proven ability to make a direct, positive, impact on agency growth and development.

Philosophy
Modern audiences are more cynical and sophisticated than ever. They have developed finely-tuned radars that automatically raise a defensive shield as soon as they see your ad coming. My job is to get your message through their radar.
In my opinion, the best way to get beyond the radar is to disarm your audience, allowing them to naturally lower their defenses and accept your message. Some of the things that disarm include: humor, honesty, heart strings, intrigue, weirdness, the unexpected, the impressive, the captivating, things that have never been seen, heard, or done, before.


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