Mike Tsapos: Creative Director / Copywriter
A creatively driven, strategically grounded team leader with a proven ability to make a direct, positive impact on business growth and development. A creative thought leader with strong team building, cross-discipline creative management, and mentoring experience. Well-honed instincts for navigating creative teams toward uniquely engaging campaigns with dynamic results that exceed client expectations.
I believe that no matter what media platform, brand or category, it's the unusual, the unexpected, the captivating ideas and campaign solutions that make their way into the hearts and minds of a target audience. Those are the ideas that establish brand awareness, build brand loyalty and develop brand love.
My enthusiasm, curiosity and wonder are auto-refreshed daily by the fact that every day offers a new opportunity to create something unique, engaging and memorable. Maybe it’s something that’s never been done before. Maybe it’s something that will make a dynamic impact on a brand's development and a client's success. Maybe it’s an idea that makes you smile, laugh, think, or see something in a totally new way. Or ideally, all of the above.