Digital signage in the census employee gym.
Digital signage in the census cafeteria.
Walkway leading up to the Census building.
Digital signage onsite and online.
U.S. Census Bureau (Integrated)
The United States Census Bureau was overhauling the way they disseminate and display America's census data to the public. They made it easier to interpret, easier to consume and easier for everyone to put to good use. The campaign began with an internal employee targeted component then transitioned to external communication with public targeted online videos. The initiative which we named and branded was called "Mission Data Clarity."