TV:30 "Die Hard Sports Fan"

ESPN / Fantastic Four
Co-branding the biggest baseball sports show on cable with the biggest movie of the season. Two of the season’s heavy hitters.  How do you create a natural connection between these two totally distinct entities? We created a behind the scenes Baseball Tonight moment featuring ESPN anchors/Fantastic Four fans, John Kruk and Carl Ravech acting out a comic book scene with action figures, while they think no one is watching.

TV:30 "Heavy Hitters"   
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