DC Beer.com is the online hub for DC area residents who are obsessed with craft beer. The website is devoted to all things craft beer-related in the DC Area. The target audience members and craft beer aficionados in general, commonly refer to themselves as craft beer geeks.
We wanted the DC area craft beer, audience to know that DC beer.com gets it and understands their obsession. Finally there is a website made for people just like them.
DC Beer held a contest to create a TV spot. The winning spot would be aired on local TV. We won.