Bahamar Resort. Integrated recruitment campaign
The biggest, most impressive, luxury resort the Bahamas has ever seen, has just opened and needs to staff up at all levels. When tourist hospitality is the leading, national industry in a country with a lagging economy and a brand new, luxury resort like Bahamar is hiring, it's an amazing, new career opportunity for the local citizens of that country. A highly coveted job and career opportunity among the target audience and its peers. We fittingly positioned Bahamar as that dream job you've been waiting for and it's finally here. Bahamar wanted to make the hiring process simple and for the campaign to connect seamlessly with it. Our solution was to create a campaign that revolves around no-brainer, yes or no job application questions that reflect what the local employee, target audience seeks most. A good job, career opportunity and the admiration of family and peers.