360 campaign - Association of American Railroads

The Freight Rail industry plays a strong supporting role in the well being of the Nation's economy. Everything a freight train does is designed to move the Nation's economy forward. It’s more affordable than other transport, more fuel efficient, more powerful, and more self-sufficient. The freight rail industry even invests more than 20 billion annually to pay for it’s own infrastructure. The goal of this campaign, was to remind the Decision makers on Capitol Hill, how vital and essential the Freight rail industry is to the Nation and it's economy.

TV:30 "Engine"

TV:30 "Connected"

Politico: Double pg. spreads.

Newspaper full page:

White House Correspondence dinner Magazine leave behind, (back page)

AAR was one of the sponsors of The White House correspondence dinner in 2013. This was an ad that ran in a magazine that was handed out at the dinner. The White House correspondence dinner is all about the comedy and joke telling. It has essentially become a "roast night" of politicians and journalists where the president even traditionally mocks himslf. Last year's event was hosted by Conan O'Brien. There's nothing funny about what the Feight Rail Industry does for America. Ironically, this was a good opportunity to point that out.

DC metro station-takeover

Radio:30 "Heartbeat"

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